Lucky Ticket cookies (concept)

Overview   Packaging   Process   Concept   Hi Res   Clones  

Task: to sweeten a superstition.

In Russia, where bus, trolley and tram tickets have 6-digit numbers, people believe that if the sum of the first three digits on yours equals the sum of the last three, your ticket is a lucky one and you are supposed to eat it.


Yummy!

For the Russian Ministry of Transport, we created a unique cookies design—each cookie is a lucky ticket.

Release date: April 01 2009

Cast:

art director
Artemy Lebedev
designer
Vyacheslav Mezentsev
industrial designer
Timur Burbaev
visualizer
Dmitry Dolgikh

A whole bowl of luck

Oh joy! It’s snack time




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