Identity   Advertising  

Licard fuel cards advertising

Overview   Process  

Task: to advertise a card for motorists.

The previously developed visual identity of a fuel payment system is used in a series of advertising materials aimed at drivers on roads and at gas stations.

Billboard

Release date: January 28 2015

Cast:

art director
Artemy Lebedev
designer
Vladimir Pavlenko
typesetters
Anna Golovina
Mart Abramzon
editor
Katerina Andreeva
project managers
Margarita Mukhmadeeva
Natalya Moskaleva
Grigory Sharov
Yulya Nikolaeva
Informational booklet




Reflective sticker included with each booklet can be applied on bicycles, baby strollers and any other items that need to be clearly visible in the dark.






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