§ 140. Designers and design

A designer is often easily baffled by a question: “And what if your customer is smarter than you?”

Designers tend to possess a strong belief that they are artists and their creative ideas are not subject to criticism. Most web designers known to the author mistake their craft for an art. To make it worse, they consider whatever they’ve done valuable just because they’ve hatched it out.

A bottle—one of the ideal objects—is shaped like that not because some designer suddenly felt his left ball itching and had a creative urge to make a bottleneck narrow, but due to the fact that cork was expensive and had to be used wisely.