http://www.artlebedev.com/mandership/ Mandership is a project by Artemy Lebedev. It is largely concerned with graphic and industrial design, interface engineering, typography, semiotics, and visualization. It has been running since 1997. Loose tracking must always apply to the text set in all caps, and never to lowercase type. http://www.artlebedev.com/mandership/142/ 2007-10-08 00:00:00 2007-10-08 00:00:00 Artemy Lebedev Task: Remind drivers leaving town to fasten seat belts and turn on headlights. It has to be an effective, instantly comprehensible message, for there is very little time to get it—just a flash, and it’s gone. http://www.artlebedev.com/mandership/141/ 2007-08-05 00:00:00 2007-08-05 00:00:00 Artemy Lebedev A designer is often easily baffled by a question: “And what if your customer is smarter than you?” http://www.artlebedev.com/mandership/140/ 2007-06-22 00:00:00 2007-06-22 00:00:00 Artemy Lebedev Back when the author was still in school and had Ds in his Russian class, a designer told him that there could be some mistakes in a paper, but never on the cover—a misprint on the front page would mean losing a job. http://www.artlebedev.com/mandership/139/ 2007-04-27 00:00:00 2007-04-27 00:00:00 Artemy Lebedev Anyone can easily tell where is up and where is down. http://www.artlebedev.com/mandership/137/ 2006-10-12 00:00:00 2006-10-12 00:00:00 Artemy Lebedev Our proximity theory goes like this: objects lying close to one another are perceived in a coherent way. This simple principle underlies any intelligent design. Thousands of designers around the world work without understanding this principle, laying sturdy foundations on which to build something that doesn’t make sense. http://www.artlebedev.com/mandership/136/ 2006-08-24 00:00:00 2006-08-24 00:00:00 Artemy Lebedev Typographical methods can be broadly divided into formal and informal. The former are used in serious newspapers, magazines, and books. The latter are frequent in diverse tools of personal communication on the web. http://www.artlebedev.com/mandership/135/ 2006-06-04 00:00:00 2006-06-04 00:00:00 Artemy Lebedev What a mercy that in the epoch of movable type you couldn’t distort letters at will. With the emergence of computer typesetting, in the first year of desktop publishing systems’ existence, mankind got to see as many masterpieces of hideousness as all type designers and artists combined could not possibly bring forth in the entire history of book printing. http://www.artlebedev.com/mandership/134/ 2006-06-03 00:00:00 2006-06-03 00:00:00 Artemy Lebedev Semicolon (;) is believed to be invented by Aldus Manutius the elder. In the elapsed almost five centuries nobody seems to have gotten the knack of using this sign the way it was intended. Foreign writers use semicolon every so often; Russian writers usually avoid it. http://www.artlebedev.com/mandership/133/ 2006-06-02 00:00:00 2006-06-02 00:00:00 Artemy Lebedev Applied to a human, the term resolution can denote an ability to distinguish styles, objects, buildings, colors, fonts, voices etc. http://www.artlebedev.com/mandership/132/ 2006-05-28 00:00:00 2006-05-28 00:00:00 Artemy Lebedev