Logo and corporate identity for the Manufactura outlet center

Overview   Process  

Task: to develop a logo and a corporate identity for an outlet center.

Manufactura is the first outlet center in Ukraine designed as a traditional Dutch town with narrow streets, brick houses, tiled roofs and a front gate. A logo and a corporate identity for the town were created at the studio.

The logo is a combination of a tulip and the letter M—a bright symbol of the Netherlands and the first letter of the center’s name



The Dutch theme is supported by corporate patterns which are used in the logo design or on their own. Two styles of the studio’s Mirta typeface are used as the corporate typeface of Manufactura. Rules for the use of the logo, the pattern and the face, as well as recommendations on creating advertising materials, signs and navigation boards are given in the brand book.

Release date: September 09 2013

Cast:

art director
Artemy Lebedev
designers
Aleksandr Tregub
Oleg Krasun
type designer
Ksenia Erulevich
illustrator
Lizaveta Romantsova
editor
Anna Vatrikovskaya
project managers
Aleksandr Solonko
Gleb Petrov
The studio wishes to thank Olga Zhelikhovskaya and Olga Troyan for their help with the project
Opening of the brand book with instructions on creating a filled version of the logo

Opening with the logo filled with the corporate Delftware pattern

Opening with rules on typesetting advertising materials

Billboards

Discount cards
We are going the same way



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