ARTLEBEDEV
  • Graphic design
  • Logo and corporate identity for the Manufactura outlet center

    Overview   Process  

    Task: to develop a logo and a corporate identity for an outlet center.

    Manufactura is the first outlet center in Ukraine designed as a traditional Dutch town with narrow streets, brick houses, tiled roofs and a front gate. A logo and a corporate identity for the town were created at the studio.

    The logo is a combination of a tulip and the letter M—a bright symbol of the Netherlands and the first letter of the center’s name



    The Dutch theme is supported by corporate patterns which are used in the logo design or on their own. Two styles of the studio’s Mirta typeface are used as the corporate typeface of Manufactura. Rules for the use of the logo, the pattern and the face, as well as recommendations on creating advertising materials, signs and navigation boards are given in the brand book.

    Release date: September 09 2013

    Cast:

    art director
    Artemy Lebedev
    designers
    Aleksandr Tregub
    Oleg Krasun
    type designer
    Ksenia Erulevich
    illustrator
    Lizaveta Romantsova
    editor
    Anna Potapkina
    project managers
    Aleksandr Solonko
    Gleb Petrov
    The studio wishes to thank Olga Zhelikhovskaya and Olga Troyan for their help with the project
    Opening of the brand book with instructions on creating a filled version of the logo

    Opening with the logo filled with the corporate Delftware pattern

    Opening with rules on typesetting advertising materials

    Billboards

    Discount cards
    We are going the same way


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