Logo and visual identity for May Market supermarket chain

Overview   Process  

Task: to design a logo and visual identity for a grocery store chain.

May Market is a chain of supermarkets selling food and household items located throughout the residential areas of Moscow and its suburbs. The logo and visual identity for the chain were developed at the studio.

Main logo

The lovely young girl represents the warm and cozy atmosphere of small stores, and natural patterns emphasize the freshness of products.

Release date: May 06 2015

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
designer
Evgeny Zorin
illustrator
Yana Moskalyuk
type designers
Ksenia Erulevich
Taisiya Lushenko
typesetter
Anna Golovina
project managers
Anna Merkureva
Svetlana Kost
Grigory Sharov
Dmitry Loginov
New harvest

The patterns of a meadow and a birch grove adorn store windows and look different in different lighting.

Store at day and night

The rules for using the logo and patterns are put together in a guidebook.

Double-page spread on the proportions of the text and graphic portions of the logo

Double-page spread on the corporate pattern




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