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MDM Bank “Garage is Where a Car Belongs” promotion materials

Problem. Illustrate the idea that in winter you need a garage for your car.

MDM Bank runs this campaign for those who take loans to buy a car. All participants of the contest for best commented photograph have a chance to win a significant amount of money enough to buy a garage or a parking spot and other prizes.


We created all the materials for the campaign: flyers, gift set package, print ads and posters.

Release date: December 01 2005

Cast:

art director
Artemy Lebedev
designers
Evgeny Kazantsev
Daniil Rassadin
copywriter
Tatyana Devaeva
technolgist
Aleksandr Romanovsky
manager
Evgenia Mironova

Art. Lebedev Studio would like to thank Alexei Prosvirin for his assistance in video making (there was a commercial, too)




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