The making of the Medscan medical centers logo

Overview   Process   Awards  

Starting the search.

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Trying to develop the idea of a human figure made of waves.

Designer:

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Art director: Too complex.

Designer: What if we adjust this one slightly?

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Art director: Still rough on the eyes.

Designer:

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Art director: The green one is good.

Developing the chosen variant.

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Trying out the logo on various media.

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Showing to the client. The client likes the direction we chose.

Developing further. Building a 3D model of the sign.

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Images of the model taken from different angles can be used to represent different diagnostic methods.

Looking at how the logos would look in real life.

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The designer suggests to use the blur effect in advertising. At first everything is vague but medical scanning makes it all clear.

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Rendering one of the views of the sign in vector.

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Art director: The color doesn’t go well with the shape.

Fine-tuning the shape, adjusting the color.

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Looking at the final version on light and dark backgrounds.

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The type designer is busy, too.

Making the text part of the logo three-dimensional as well.

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The client chooses the frontal view of the sign as the main one.

Working with colors.

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Art director: The curve breaks near the right edge of the central circle. It would make sense to compensate for that.

Designer:

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Art director: The second one and it’s done.


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