“Love, Mega” promotion campaign

[The work is in the museum]

Billboards urging people to kiss were installed in both Moscow Mega malls.


People kiss.


While people kiss, photographers sneak their pictures, which are afterwards posted on the Mega website.

Those who find themselves among the photos get a chance to win amazing prizes.


Main page of the website

The spring promotion campaign is staged in the dead of winter to celebrate St. Valentine’s Day with an aim to cheer up the visitors of the notorious mall.


Love, Art. Lebedev Studio.

Release date: February 08 2005

Cast:

artistic director
Artemy Lebedev
art director and designer
Ilya Mikhaylov
designer
Andrey Tikhanov
calligrapher
Serzh Maksimov
Macromedia Flash developer
Ivan Dembitsky
make-up
Aleksandr Elsakov
technologist
Stepan Reznikov
copywriters
Yury Shvetsov
Anton Yarusov
managers
Andrey Dyakov
Natalya Lipkina



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