The making of the Megacard billboards

While working on the billboards for the Thank You advertising campaign, we created a concept for posters that describe additional advantages of Megacard.

Inserting the card image into the text, adding a branding zone. Simultaneously creating new slogans.

Creating seasonal variations of the mock-ups.

Trying to add images.

The client asks to highlight the word балл (point) in побаллуйте (pamper yourself), but this is akin to explaining the gist of a funny story.

Looking for metaphors for pictures.

The client wants to add more glamour to the “Honey, I’ll be ready soon” billboard.

Coming up with a metaphor for the “Pamper yourself” poster, but the client doesn’t like it, plus it doesn’t go well with the overall concept.

Drawing seasonal accessories for “The year of bonuses.”

Finalizing and handing over the result.