The making of the Megacard campaign identity

Overview   Process   Real life  

Looking for the right idea. Sketches, sketches, sketches.
Sketches, stekches, schektes, stkeches.

Aha! moment.

Testing, toying, checking, applying, developing.

Thinking on the look of retail outlets.

A gift as a concept.

Mini window displays.

The cards, displayed at a certain angle, become a decorative element.

Alternative solution for window displays utilizing coordinating ornaments.