The making of the Megacard Thank You campaign

Overview   Process   Real life  

Wording up some slogans.

Shaping up the concept.

The fine print is not legible, it’s a no.

Breathing some life into the layout by adding direct speech.

Bringing in faces and toning down the background for a more neutral feel.

Framing main lines with speech bubbles.

The customer requests the use of the card image. Incorporating it into the text.

Sizing up the card, leafing through seasonal layouts.

Blowing up the text.

Improving the grid and drawing layouts for different seasons.

Due to poor setting, the catch phrase looses any sense.

The customer disapproves the use of color in text block.

Designer: Re-phrase it?

Artistic director: You got it. Go for it.

Off it goes to production.