The making of the One Plus One and Objective Love billboards for Megacard

Conceiving the main concept.

Adding catch lines and comments to the mixture.

Shooting the “hearts” and the “ones.” Selecting the top shots.

Taking a different angle.

Inserting the apparel into layouts. Trying varios image-text combinations.

Trimming down the “love note.”

Trying it on a building.

Moving on to retouching.