ARTLEBEDEV
  • Graphic design
  • Metro
  • Moscow Metro logo

    Overview   Process   Vector  

    Task: to develop a unified and modern logo for the Moscow Metro.

    The Moscow Metro opened for passengers in May 1935. From the outset, its emblem was not standardized and over the years was repeatedly subjected to spontaneous and uncontrolled transformations: it changed its shape and proportions, acquired contrasting contours and a tunnel-shaped outline, lost serifs and was illuminated by neon. Only one thing remained constant: the Moscow Metro was always symbolized by the red letter M.

    Moscow Metro logo 2014

    A large-scale research of the history and development of the Moscow Metro logo was carried out in the studio in order to understand what the famous letter should look like today.

    Release date: September 09 2014

    Cast:

    art director
    Artemy Lebedev
    designer
    Konstantin Konovalov
    secret advisor
    Egor Zhgun
    type designers
    Taisiya Lushenko
    Ksenia Erulevich
    project managers
    Vsevolod Ivanov
    Natalya Moskaleva
    Andrey Dyakov
    The studio wishes to thank head of the Moscow Department of Transport and Road Infrastructure Development Maxim Liksutov and deputy head of the Moscow Department of Transport and Road Infrastructure Alina Bisembayeva for their trust and comprehensive assistance with the project

    It led to the development of a distinctive, modern and universal symbol for consistent use on any media associated with the Metro.

    Festive version

    On an information column
    At station entrance
    On a car
    On a map
    On screen

    Moscow Metro logo is one of the elements of the Moscow Transport corporate identity.



    © 1995–2019 Art. Lebedev Studio