Shakespearean Passions Metro train design

• OverviewProcess
Task:
to design a Metro Poetry train for William Shakespeare’s 400th anniversary.

Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

shakespear logo
Shakespearean Metro

The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

train
Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

shakespear logo
Shakespearean Metro

The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

shakespear front
Head car




shakespear front
Head car

shakespear doors front
shakespear door left
shakespear door right
—Mind the doors!


shakespear quotes wide
shakespear quotes wide 01
shakespear quotes wide 03
shakespear quotes wide 06
The interior features quotes from Shakespeare’s greatest works illustrated with Emoji



shakespear interior
shakespear interior left
shakespear interior right
Brief biography of the playwright


shakespear interior back
shakespear interior back bigger
Selfie spot


Themed tickets and posters were produced to promote the project and the accompanying contest.

shakespear posters 01

shakespear posters 02
Emotional posters

shakespear tickets
Lucky tickets

The project was implemented as part of The UK-Russia Year of Language and Literature 2016. The Shakespearean Passions Metro train will be running on the Filevskaya line of the Moscow Metro for six months starting May 24, 2016.

chief typesetter

typesetter

secret advisors

models

The studio wishes to thank Oleg Eletsky and Elizaveta Rozovaya from the British Council for their help with the project