Shakespearean Passions Metro train design

• OverviewProcess
Task:
to design a Metro Poetry train for William Shakespeare’s 400th anniversary.

Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

Shakespearean Metro

The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

Fourteen named trains run in the Moscow Metro bringing a pleasant diversity to everyday underground commute. The Metro Poetry project aims to introduce people to prominent poets from different countries and eras. The exhibit dedicated to the great English playwright William Shakespeare was created at the studio.

Shakespearean Metro

The train called Shakespearean Passions becomes a site for a dialog of epochs. In all times, the feelings the people experience are the same, yet ways to express them are inevitably different. Stormy passions of the past presented in contemporary decor become more understandable when illustrated with Emoji, the graphic language of today.

Train’s exterior is decorated with expressive portraits of modern people representing Shakespearean characters

Head car




Head car

—Mind the doors!


The interior features quotes from Shakespeare’s greatest works illustrated with Emoji



Brief biography of the playwright


Selfie spot


Themed tickets and posters were produced to promote the project and the accompanying contest.


Emotional posters

Lucky tickets

The project was implemented as part of The UK-Russia Year of Language and Literature 2016. The Shakespearean Passions Metro train will be running on the Filevskaya line of the Moscow Metro for six months starting May 24, 2016.

art director

  • Artemy Lebedev

designer

  • Evgeny Zorin

copywriter

  • Tatyana Devaeva

illustrators

  • Yana Moskalyuk
  • Lizaveta Romantsova
  • Vladimir Kazak

photographer

  • Evgenia Filatova

chief typesetter

  • Iskander Mukhamadeev

typesetter

  • Nikolay Nedashkovsky

secret advisors

  • Anna Samsonova
  • Pavel Zyumkin

editor

  • Anna Vatrikovskaya

translator

  • Tatiana Kozlova

project managers

  • Veronika Yankovskaya
  • Olga Kallaur

models

  • Alyona Malashenko
  • Yulya Nikolaeva
  • Galina Kravchenko
  • Ivan Safin
  • Kirill Dobryakov
  • Olga Dobryakova
  • Evgeny Dakot
  • Klarissa Barskaya
  • Grigory Sharov
  • Evgeny Zorin
  • Gladston Makhib
  • Evgeny Sangadzhiev
The studio wishes to thank Oleg Eletsky and Elizaveta Rozovaya from the British Council for their help with the project