Escalator traffic light
Task:
to develop a traffic light that would regulate the traffic flow on an escalator.
In Russian Metro, when going up on an escalator passengers tend to stand on the right side and leave an empty space on the left for passengers walking up. This habit is so strong that in peak hours the left side of the escalator can become completely empty. The traffic light developed at the studio indicates when to use the entire width of the steps.
Path is clear
By standing on both sides of the steps, passengers can cut down the time it takes to exit the station or make a transfer by several minutes.
Peak hours
Moscow Metro navigation is gradually being updated and improved. The traffic light matches the style of the new navigation signs and will be installed above escalators.
art director
secret advisor
designer
video designer
editor
project manager
