Moscow has finally acknowledged the need to speak the human language to its own citizens. By the request of the city administration the studio developed a new way of communication and prepared a range of universal stylistic tools that allow to talk to Muscovites about the importance of construction in an easy, understandable and pleasant way.
On road construction
To turn construction sites from a source of frustration to understandable and potentially useful objects, simple and clear messages were created for all types of construction projects, helping communicate their importance for the city and its residents.
On cultural objects construction
On Metro construction
On sport center construction
The messages are typeset for any city advertising media.
Release date: August 28 2013
Principles of slogan wording, typography, use of typefaces and backgrounds, typesetting, and combining different information modules are all laid out in a detailed guide.
© 19952018 Art. Lebedev Studio