ARTLEBEDEV
  • Graphic design
  • 1.0   2.0  

    Construction site appearance for Moscow

    Overview   Process   Clone  

    Task: to start changing the attitude of Muscovites towards improvement of their own city.

    Moscow has finally acknowledged the need to speak the human language to its own citizens. By the request of the city administration the studio developed a new way of communication and prepared a range of universal stylistic tools that allow to talk to Muscovites about the importance of construction in an easy, understandable and pleasant way.

    On road construction

    To turn construction sites from a source of frustration to understandable and potentially useful objects, simple and clear messages were created for all types of construction projects, helping communicate their importance for the city and its residents.

    On cultural objects construction
    On Metro construction
    On sport center construction

    The messages are typeset for any city advertising media.

    Release date: August 28 2013

    Cast:

    art director
    Artemy Lebedev
    secret adviser
    Еrken Kagarov
    designer
    Olga Bazilevich
    typesetter
    Anna Golovina
    copywriter
    Aleksandr Shtefanets
    editors
    Aleksandr Nosikov
    Katerina Andreeva
    project managers
    Anna Kovalevskaya
    Andrey Dyakov
    Vsevolod Ivanov
    Olga Kallaur
    City format
    Road fences
    Billboard with site information

    Principles of slogan wording, typography, use of typefaces and backgrounds, typesetting, and combining different information modules are all laid out in a detailed guide.

    Opening of the guide on types of information modules
    Coming soon to all construction sites in Moscow


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