2014 2015

Logo and visual identity for New Year celebrations in Moscow

Task:	to develop a logo and a visual identity for New Year celebrations in Moscow.

The Best Winter City is a New Year festival which takes place on streets, boulevards and parks of Moscow. By request of the Department of Culture of Moscow, the studio created a logo and a visual identity for festive decoration of the city and of all New Year events.

Winter calligraphy fairy tale

The light and transparent logo hints at garlands, streamers, whirling snowstorms, traces of skates on ice and frost flowers on window panes while its shape resembles a New Year ornament.

New Year motifs

Release date: November 21 2013

Cast:

artistic director

art director

designer

calligrapher

typesetter

editors

Anna Potapkina
Aleksandr Nosikov

project managers

Olga Kallaur
Andrey Dyakov

The studio wishes to thank Anna Kovalevskaya and Ekaterina Pronicheva for their help with the project

Openwork border with themed pictograms

Elegant monochrome elements—the logo, the pattern, the border, vignettes and pictograms—beautifully blend with bright and cheerful color accents that radiate the New Year spirit.

Warming raspberry

The guidebook contains information about the use of all style elements and recommendations on decoration of various city media.

The opening on colors

The opening on using patterns on billboards

The opening on stage decoration during festive concerts

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