2014   2015  

Visual identity for New Year celebrations in Moscow 2015

Overview   Process  

Task: to enhance the visual identity of New Year celebrations in Moscow.

In 2015 The Best Winter City festival required additional elements for its visual identity. By the request of the Moscow Directorate of Public Events, sets of themed vignettes and pictograms and a new color solution for the festival were developed at the studio.

Holiday in full color

Release date: December 09 2014


artistic director
Artemy Lebedev
art director
Еrken Kagarov
Darya Anikeeva
Nadezhda Efremova
Marina Maryina
project managers
Olga Kallaur
Yulya Nikolaeva
Traditional winter activities
New Year ornaments

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