Mosenergo postcards

Overview   Process  

Task: to design a lively company brochure.

Mosenergo heats most apartment and public buildings in Moscow region and employs thousands of people. The company needed a lively, colorful brochure. A set of 11 postcards was designed in the studio.

Postcards are packed in an envelope

The postcards differ in style and design—there are vertical, horizontal, one-page, two-page and pop-up postcards. Each postcard illustrates one aspect of the company’s business.

Release date: October 31 2011

Cast:

art director
Ludwig Bistronovsky
designers
Nikita Nikitin
Valentin Loschinin
typesetters
Anna Golovina
Svetlana Kartashevskaya
illustrators
Natasha Bayduzha
Alexei Lyapunov
Lena Erlikh
Yana Moskalyuk
Egor Zhgun
Masha Menshikova
package designer
Svetlana Gvozdeva
copywriter
Aleksandr Shtefanets
secret advisers
Tatyana Devaeva
Sergey Fedorov
editor
Anna Martinevskaya
project manager
Anastasia Olkhovskaya
Art. Lebedev Studio would like to thank Natalya Silivonenko for her understanding and assistance with the project
What Mosenergo is
How a student became a chief engineer

New employees need to know about career opportunities, work safety, company’s structure and its employment policy.

On technical jargon
And how to understand it
On power plant employee safety

Those employees who work in the office will find it useful to learn how a combined heat and power plant works:

Postcard with a CHP plant scheme


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