Corporate identity   Booklet   Stuff   Exhibition stand  

New England corporate identity

Overview   Clone  

Problem. Create corporate identity for an investment project.

New England is a new district to be developed in the south of St. Petersburg near Peterhof and Strelna. At present, this plot of land scheduled for residential and business construction is a field meant for growing cabbage. And in just a couple of years, if nothing frustrates the plans, it will be occupied by a satelite city built using the most advanced British construction technologies.

We thought of a flying island to illustrate the project—it represents a piece of land making its way from Albion to the Northern Palmyra. We turned it into a logo and added nice slogans in two languages to appeal to both Russian and foreign investors.


Colored logo with the slogan





Black and white logo with the slogan



Successful takeoff and landing

Release date: March 12 2008

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
designers
Anton Shnayder
Zhdan Filippov
imposers
Artem Shitov
Iskander Mukhamadeev
illustrator
Oleg Tischenkov
technologist
Ignat Shametko
copywriter
Tatyana Devaeva
translator
Galina Kim
managers
Anna Aranovskaya
Aleksey Luri

It only takes forty seconds and our photocollection sky images to add a corporate touch to any photograph

Envelopes, folders, letterheads, business cards and a CD



CD on a thick gift plate—the patterns match if you rotate the disc



Print ads feature diggers craving for the New England island



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