Corporate identity Booklet Stuff Exhibition stand

New England corporate identity

Overview Clone

Problem.	Create corporate identity for an investment project.

New England is a new district to be developed in the south of St. Petersburg near Peterhof and Strelna. At present, this plot of land scheduled for residential and business construction is a field meant for growing cabbage. And in just a couple of years, if nothing frustrates the plans, it will be occupied by a satelite city built using the most advanced British construction technologies.

We thought of a flying island to illustrate the project—it represents a piece of land making its way from Albion to the Northern Palmyra. We turned it into a logo and added nice slogans in two languages to appeal to both Russian and foreign investors.