Newmark helps people who would like to get a loan but get rejected by banks. The service analyzes possible reasons for the refusals and improves credit history (there is only one way to do this legally: get several new loans and carefully pay them back on time).
A laconic logo for the service was created at the studio.
In essence, the company is offering to fix a person’s credit reputation. Finding a graphic metaphor for this process.
The arrow shows the magical transformation of the old credit history into new, pure and flawless.
The name of the company is prominently featured in the logo to help improve brand visibility.