Finding city objects that need to be improved. We start with advertising pillars.

Thinking how we can modernize existing pillars: by adding power outlets, a WiFi connection, seats, an awning.

Coming up with possible solutions. The object should attract people. Should we make the awning larger so there’s enough room to hide from the rain? Add USB ports and WiFi, since it already has a table and seats?

Making a preliminary sketch to start conversation with the manufacturer. Simultaneously settling the issue of organizing advertisements by adding preset format fields.

Meanwhile, a series of new restrictions is introduced. The entire design should be modular. Sometimes the pillars are located too close to roads, which makes it dangerous to have people sit there. The awning can be knocked down by a bus or street cleaning vehicles. We need a design that can be easily customized.

During the design stage we find out that all advertising pillars will soon be removed from the city’s streets. What this means is that we need to keep working on the idea of improving urban furniture, we just need a different object.

Modular benches is exactly what we need.

Trying to work with lighting to make parks more interesting. Deciding that the bench pedestals will have ornamental cut-outs with various patterns.

Moving on to choosing colors and materials. Calculating the approximate production costs and preparing a blueprint for production.