Task:
to help people find their way on the streets.

The signs located on posts provide information about landmarks and interesting location on the city’s streets. To make the search easier, each information group has its own visual layer.

Along the Rishelyevskaya Ulitsa

Services are marked with simple and clear icons. When looking at the sign, one can easily find their bearings by using building numbers and counting the number of blocks to their destination.

The time it takes to walk along the entire street is given in the header
Additional landmarks help find a route
Restaurants and stores are highlighted by icons of different color
Pictograms of major buildings have additional volume
Bottom part of the sign contains useful information on public transportation and city services
A separate block is dedicated for sponsor information

The sign location is marked by a bright blue dot on the map. The dots are printed on semi-transparent stickers and are applied during installation.

The signs are attached to posts with clamps and screws.

All types of posts are supported

Dark outline allows to easily see the sign even on a busy background.

The signs are installed at the eye level


Project developed at the Odessa design workshop


artistic director

  • Artemy Lebedev

art director

  • Ludwig Bistronovsky

designers

  • Sergey Steblina
  • Aleksandr Levitsky
  • Konstantin Emelyanov

editor

  • Aleksandr Nosikov

project manager

  • Yulia Nikolaeva