Odessa city visual identity

Overview   Process   Hi Res   Vector  

Odessa city visual identity guidelines (In Russian, PDF, 73 MB)

Task: to design a city visual identity.

Founded in 1794, Odessa is one of the most beautiful cities, the one which steals your heart once and for all. It’s also the largest sea port in Ukraine.

The logo elegantly weaves together an anchor, heart, lighthouse, waves, and power


art director
Artemy Lebedev
Dmitry Katkin
another designer
Vladimir Pavlenko
type designer
Taisiya Lushenko
Olga Umpeleva
Lizaveta Romantsova
Iskander Mukhamadeev
Katerina Andreeva
Aleksandr Nosikov
project manager
Aleksandra Nikitina

The studio wants to thank Ivan Liptuga and Plaske company—the city’s council official partner—for collaboration on this project

The Privoz market and the Potyomkin Stairs are well-known sights, but the city has much more to offer: did you know that it hosted Mendeleyev’s first chemical lab or that Russian writer Kuprin nearly killed himself there in an biplane crash? For the city’s visual identity, we created a logo, selected typefaces and colors, and prepared a set of rules for the design’s many applications from street signs to t-shirts.

Logo in Russian, Ukrainian, and English

The city is even more lovely now.

Signature pattern

A brief style guide covers the handling of the visual identity elements designed in the studio

Pages on laying out and using the typographic composition
Pages on the signature typeface
Pages on signature colors
A decorative frame featuring nautical knots
A souvenir from the Black sea

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