The making of the Odessa theater visual identity

Overview   Process  

The idea behind the first sketches is to build a theater façade out of sound waves.

odessa opera process 01

Throwing more ideas in.

odessa opera process 02

Art director suggested to combine the façade and the «O» into a ring. Getting an illustrator involved. Trying it out. Putting together the first presentation and flying to Odessa to discuss it.

odessa opera process 03

The customer prefers the ring.

odessa opera process 04

Tuning the type.

odessa opera process 05

Selecting the best combinations.

odessa opera process 06

Typesetting the document reveals the need for a simplified logo version.

odessa opera process 07
odessa opera process 08

Order a design...