Logo and corporate identity for the Oral Surgery and Dentistry Department of the Krasnoyarsk City Children’s Hospital No. 5

Overview   Process  

Task: to create a logo and a corporate identity for a children’s oral surgery department.

The oral surgery and dentistry department of the Krasnoyarsk City Children’s Hospital No. 5 is the only medical center in Krasnoyarsk region, republics of Khakassia and Tyva that provides rehabilitation for children with inflammatory diseases, traumas, tumors, and cogenital malformations of the maxillofacial region. A logo and a corporate identity for the department were developed at the studio.


A cheerful and bright logo

At the heart of the logo is an image of a smiling face composed from colored pebbles. The logo emphasizes the line of work of the department, while the bright colors hint at its specialization on children. Besides, a sail boat, sun and a rainbow can also be seen in the logo, bringing a good mood, confidence and hope for the best.

Release date: December 10 2013

Cast:

art director
Еrken Kagarov
designer
Ekaterina Chernyakova
chief typesetter
Iskander Mukhamadeev
editors
Anna Vatrikovskaya
Katerina Andreeva
project manager
Svetlana Kost
Typeface: Schlange
Get well soon!

Rules for the use of the logo and of all the elements of the corporate identity are given in the style guide.


Guide endpaper: pebbles form an expressive pattern.

Opening with different versions of the logo

Opening with corporate colors

Information about corporate patterns and examples of logo placement

In June 2014 the department will be holding a charity event “Operation Smile” where surgical help will be provided to all children in need free of charge.




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