The making of the Only website 4.0

Overview• Process

Making the first attempt.

Finalizing and putting together a presentation.

The client likes the general idea but wants the website to contain more information about the company and its services. Trying to improve the concept by shifting the emphasis from products to services. Adding service descriptions, combining all information into a cohesive story about building a sauna. Adding cozy patterns to bring diversity to strict information blocks.

Suggesting a solution that makes use of an additional menu.

The designers celebrate and move on to other pages.

Paying special attention to the sauna cost calculators. Sketching an isometric illustration with a gradually growing sauna.

Meanwhile, the number of pages keeps growing.

Creating recommendations for preparing materials to make it easy for the customer to add content to the website on their own.

Moving on to technical graphics.

Choosing the style of the illustrations. Finding the first version of the company’s website created at the studio. Trying to continue the clay story. Purchasing clay.

Clay doesn’t seem to work. Trying a different approach.

We need a banner for the header that would introduce the company.

The complex illustration doesn’t survive through testing. Deciding to go with a linear illustration of a sauna in different layouts. Launching the website and preparing the announcement.