The making of the chocolate cubes packaging

Overview   Process  

Three ideas popped up right away.

We named the first concept Compliments. Unwrap your chocolate cube to find today’s fortune hidden inside.

Each wrapper can have a design of its own:

A super cool second concept was christened Diversion Maneuver. Pick “Beauty with almonds and caramel” or “Get lucky” among other choices:

Third concept “Nyaka” features chocolate letters, smileys, and hearts.

The customer wants to keep the gift idea but to skip any fortune-telling.

So far no product name was approved yet.

Drawing chocolate present and trying to crack its name.

Nothing mouth-watering yet.

Tying some bows:

Still not scrumptious enough.

Side-track heart rejects.

Experimenting with some cozy and rustic country themes.

That looks like a logo concept emerging:

Yep, it sure is.

The product name was derived from the same inspiration.

The script looks too girly. Neutralizing it a bit and trying a different bow on.

From now on the work flows in three directions: the script, graphics, and packaging typesetting.

Preparing chocolate image. This one goes directly to compost bin for looking too much like a chunk of cheese killed in a microwave.

Those are also not worth craving.

No flying almonds, please.

Oysterish Hazelnut? No, thank you.

Dark chocolate proves to be the most labor-intense as no one in our Northern country seems to know how cacao beans really look. Just to be sure, we found some folks selling raw cacao beans in Moscow and bought some specimens for a photo-shoot.

Pheeeeeew:

Yuuuck:

No photos, no deal (another reject):

Oh, this chocolate shave is not bad at all, just needs some tinkering.

Tons of photo-shooting and Photoshopping going on at the same time, as we try to get the perfect picture of the chocolate cubes themselves.

Zhenya manages to stay fit, despite... you know.

Mini-package and the chocolate cube life-size.

Typesetting the inside of the box.

Hand:

Spiral:

Plain text with logo aglow:

Running through innumerous cycles of cut-shoot-Photoshop to finally arrive to the color test stage.

Writing copy and preparing files for press.




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