Appearance of +1 in Cubes chocolate for children

Overview   Process   Real Life  

Task: to come up with a name and a package design for chocolate for children.

Ozersky Souvenir developed new recipes of a very tasty chocolate in cubes for children and tasked the studio’s designers with creating a packaging and a new name for the chocolate.

Yummy and colorful—just what children like

Release date: October 01 2012


artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
Tatyana Devaeva
Natasha Bayduzha
Lelya Le
Oksana Grivina
type designer
Ksenia Erulevich
Aleksandr Nosikov
Ekaterina Floyd
project manager
Aleksey Luri

Individual wrappings explain the goodness inside

Sweet torture of choice

Each box holds twelve pieces of milk chocolate.

Behind the cubes in each box is a set of funny stickers

Seven sets of stickers are put in boxes at random.

Stickers can be affixed to any smooth surface. Removing is just as easy—no residue or disappointed parents.

+1 to fun

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