Website   Promo  

Carte Blanche promo section on the Parallel website

Overview   Process  


Initial structure looked like this:



But our clients asked us to spare the horse. Instead, we created a balloon.



Next was the scooter.



Art director called this gasoline tank and candy sucker version schizo, but that’s where the badger-dog came in.



After all, UFO was chosen as the third vehicle (at first it could be seen on the page).





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