Website   Promo  

Carte Blanche promo section on the Parallel website

Overview   Process  

Initial structure looked like this:

But our clients asked us to spare the horse. Instead, we created a balloon.

Next was the scooter.

Art director called this gasoline tank and candy sucker version schizo, but that’s where the badger-dog came in.

After all, UFO was chosen as the third vehicle (at first it could be seen on the page).

© 1995–2018 Art. Lebedev Studio