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Paritet–98 corporate identity

Problem: Create a corporate identity to blend with the European highway landscape.

Paritet–98 is a transportation service provider. The studio designed the logo, the corporate identity and developed the rules of applying corporate identity elements on trucks and semitrailers.

The corporate arrow is built using cardboard boxes, while the number “98” is reminiscent of a road junction

Release date: April 20 2007


art director
Artemy Lebedev
Anton Shnayder
type designers
Elena Novoselova
Zakhar Yaschin
Pavel Chistyakov
Sergey Fedorov
Zhdan Filippov
Maria Rogova
Mikhail Brodnikov
Margarita Ulyanova

Letterheads, envelopes and corporate business cards have the image of a whole truck printed on them.

Letterheads, business cards and envelope

The seventy-page corporate identity guidelines describe the logo, corporate colors and fonts as well as design guidelines for business forms, souvenirs and transport.

Pages 34–35

Pages 44–45

Pages 52–53

Pages 54–55

Pages 56–57

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