Pervym Delom identity
Pervym Delom is a chain of stores in Naberezhnye Chelny selling goods for smoky recreation. Connoisseurs come here for European, Asian and even African products. In the future, the company plans to expand its product range and offer even more universal goods.
The laconic symbol depicting an airplane leaving a vapor trail in the sky supports the spirit of the establishments and is instantly memorable. The trail becomes the basis for a light, minimalist identity and develops into geometric patterns. The gap in the first letter of the name hints at the company’s superiority in its field.
The created style complements the atmosphere of calm and tranquility, so familiar to the company’s clients.
