Logo and visual identity for Pioneer-Optic

Overview   Process  

Task: to develop a logo and visual identity for an eyewear distributor.

Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.

Smart logo

Release date: December 22 2014


art director
Artemy Lebedev
Lelya Le
Ksenia Erulevich
chief typesetter
Iskander Mukhamadeev
Anna Balabas
Anastasia Pakosh
Jenia Filatova
Katerina Andreeva
Anna Potapkina
project manager
Olga Kallaur

The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.

Business documents

The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.

Pages on the corporate pattern

Pages on corporate colors

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