Logo and visual identity for Pioneer-Optic

Overview   Process  

Task: to develop a logo and visual identity for an eyewear distributor.

Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.


Smart logo

Release date: December 22 2014

Cast:

art director
Artemy Lebedev
designer
Olga Le
typesetter
Ksenia Erulevich
chief typesetter
Iskander Mukhamadeev
typesetter
Anna Balabas
photographers
Anastasia Pakosh
Evgenia Filatova
editors
Katerina Andreeva
Anna Vatrikovskaya
project manager
Olga Kallaur

The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.

Business documents

The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.

Pages on the corporate pattern

Pages on corporate colors





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