• Graphic design
  • Logo and visual identity for Pioneer-Optic

    Overview   Process  

    Task: to develop a logo and visual identity for an eyewear distributor.

    Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.

    Smart logo

    Release date: December 22 2014


    art director
    Artemy Lebedev
    Lelya Le
    Ksenia Erulevich
    chief typesetter
    Iskander Mukhamadeev
    Anna Balabas
    Anastasia Pakosh
    Jenia Filatova
    Katerina Andreeva
    Anna Potapkina
    project manager
    Olga Kallaur

    The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.

    Business documents

    The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.

    Pages on the corporate pattern

    Pages on corporate colors

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