Pizza Pi is a chain of affordable city cafés where customers can enjoy thin pizza baked in wood-fired ovens as well as other popular dishes of Italian cuisine. A logo and a corporate identity for the chain were developed at the studio.
The logo combines a slice of pizza with the letter Pi, while its colors hint at Italian Renaissance. Fluid lines and smooth character of the letters highlight the hospitality and cozy atmosphere of the restaurants.
A bright pattern was created for various decoration needs consisting of popular pizza ingredients: tomatoes, olives, peppers, mushrooms and basil.
Release date: May 19 2014
The compact and carefully designed menu illustrates detailed descriptions of all dishes with large photographs.
Café signs are made of plastic and polycarbonate with two types of illumination. The logo is manufactured by vacuum forming technology giving the text a pleasant volume.
Rules for using the elements of the corporate identity are given in the style guide.
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