Pizza Pi logo and corporate identity

Overview   Process   Real Life  

Task: to develop a logo and a corporate identity for a chain of pizza restaurants.

Pizza Pi is a chain of affordable city cafés where customers can enjoy thin pizza baked in wood-fired ovens as well as other popular dishes of Italian cuisine. A logo and a corporate identity for the chain were developed at the studio.

The logo

The logo combines a slice of pizza with the letter Pi, while its colors hint at Italian Renaissance. Fluid lines and smooth character of the letters highlight the hospitality and cozy atmosphere of the restaurants.

A bright pattern was created for various decoration needs consisting of popular pizza ingredients: tomatoes, olives, peppers, mushrooms and basil.

Release date: May 19 2014


art director
Artemy Lebedev
Tatyana Devaeva
Sergey Steblina
chief typesetter
Iskander Mukhamadeev
Mart Abramzon
Yaroslav Bondarenko
type designer
Ksenia Erulevich
Jenia Filatova
Anna Potapkina
Katerina Andreeva
project managers
Grigory Sharov
Natalya Moskaleva

The compact and carefully designed menu illustrates detailed descriptions of all dishes with large photographs.

Menu cover is decorated with the corporate pattern
Mouth-watering photographs help to choose from the menu

Café signs are made of plastic and polycarbonate with two types of illumination. The logo is manufactured by vacuum forming technology giving the text a pleasant volume.

For any façade

Rules for using the elements of the corporate identity are given in the style guide.

Opening on colors and the logo
Opening on the typeface and the sign

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