• Graphic design
  • Pizza Pi logo and corporate identity

    Overview   Process   Real Life  

    Task: to develop a logo and a corporate identity for a chain of pizza restaurants.

    Pizza Pi is a chain of affordable city cafés where customers can enjoy thin pizza baked in wood-fired ovens as well as other popular dishes of Italian cuisine. A logo and a corporate identity for the chain were developed at the studio.

    The logo

    The logo combines a slice of pizza with the letter Pi, while its colors hint at Italian Renaissance. Fluid lines and smooth character of the letters highlight the hospitality and cozy atmosphere of the restaurants.

    A bright pattern was created for various decoration needs consisting of popular pizza ingredients: tomatoes, olives, peppers, mushrooms and basil.

    Release date: May 19 2014


    art director
    Artemy Lebedev
    Tatyana Devaeva
    Sergey Steblina
    chief typesetter
    Iskander Mukhamadeev
    Mart Abramzon
    Yaroslav Bondarenko
    type designer
    Ksenia Erulevich
    Jenia Filatova
    Anna Potapkina
    Katerina Andreeva
    project managers
    Grigory Sharov
    Natalya Moskaleva

    The compact and carefully designed menu illustrates detailed descriptions of all dishes with large photographs.

    Menu cover is decorated with the corporate pattern
    Mouth-watering photographs help to choose from the menu

    Café signs are made of plastic and polycarbonate with two types of illumination. The logo is manufactured by vacuum forming technology giving the text a pleasant volume.

    For any façade

    Rules for using the elements of the corporate identity are given in the style guide.

    Opening on colors and the logo
    Opening on the typeface and the sign

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