The making of the Poligenko logo

Overview• Process

Starting to gather information about the task. The client produces ceramics. The company was founded by Alexander Poligenko and is now run by his son. The product range mostly includes mugs, cups and bowls. The company also manufactures products to order.

The client asks to embed family business associations into the logo. We need to make sure the logo can be used in small format given technical limitations, for example when drawn on mugs or impressed in clay.

Diving deep into the subject matter. Learning peculiarities of ceramics production. Looking at existing techniques and styles of ceramics painting.

Creating the first sketches. Searching for a nice combination of the company founder’s initials.

The art director chooses three potential directions. Elaborating them.

Considering how the style will be developing. Showing the ideas to the client.

The client makes the choice but asks to continue the search.

Still, the first design was the best. Deciding to go with it. Asking the type designer to write the name beautifully.

We also need to fine-tune the logo dynamics to match the letters.

While this is being done, taking paint and brushes and making random careless strokes. Photographing, choosing the best ones, testing and creating a set.

Photographing the media. Preparing files. Assembling the style guide.