Ancor March 8 gift set (2005)

By March 8 one gets depressed by winter to the point that one wants to have as many bright objects in sight as possible, as a reminder of the dazzling spring sun.

A funny bag with white butterflies standing among candy and chocolate boxes and bouquets will no doubt appeal to Ancor’s female friends and customers. Upon opening it, they will discover a soft peach-colored pal pillow that one may put on an office chair or a car seat, and a greeting card with warm words.

The studio came up with the gift idea, developed the packaging, greeting card and manual design, and wrote the texts.