Art. Lebedev Studio
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Graphic design




JTI



Lucia cigarettes print ad

The major role is played by a schematically depicted Lucia cigarette. It’s flawless, while its benefits are underlined by delicate comments.


In real life citrus microcapsules look different, but still make an impression that can only be rendered as a glowing neon strip

Release date: 13.04.2005

Cast:

art director
Artemy Lebedev
designers
Nikolai Vershinin
Igor Shmelyov
modeler
Alexei Zalata
manager
Yekaterina Bereziy


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