“Style Connection” promotion website

[The work is in the museum]

Style Connection, a Nokia promotion website, was created as a support tool for Nokia’s spring advertising campaign (April 5–30, 2004) that the company held in Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Krasnoyarsk, Nizhniy Novgorod, Samara and Chelyabinsk. Any customer who bought a Nokia 7200 or Nokia 6230 cell phone could participate in the campaign.

All participants got prizes

Depending on the model of a mobile phone purchased, buyers got a free wrist watch (Swatch) or Parker pens. Additionally, every participant could win one of the main prizes—a shopping certificate worth $1,000, $2,500 or $5,000 and buy anything in city stores.

The promotion website was ordered by Nokia’s Russian representative office.