Payana corporate identity

Payana is a shoemaking and shoeselling company. Payana stores sell shoes to women, girls and those other who may accompany the ladies.

Payana’s new trademark is a ribbon that looks both like the first letter of the company name and a shoe

Each new pair of shoes means a little festivity to a lady and it doesn’t even matter that she’s already run out of space. We kept this in mind to create Payana’s new logo and design its shoeboxes, bags and discount cards.