Art. Lebedev Studio
News Posters Everything Worldwide Store Studio Mandership


Graphic design




Samsung



Samsung advertising campaign “Come on, Oven, Turn Yourself into a Vacuum Cleaner!”

Problem: Give every buyer of a Samsung microwave oven a crossword, and then a vacuum cleaner.

Every buyer of a microwave oven gets a gorgeous crossword. Those who solve the crossword have a chance to win a bigger prize—a Samsung vacuum cleaner. Samsung has stashed away one hundred vacuum cleaners.


Poster

Release date:: 01.03.2006

Cast:

art director
Artemy Lebedev
designers
Mika Zubrilov
Alexander Malinovsky
copywriter
Yuri Shvetsov
editor
Tatyana Devayeva
baha
Alexander Romanovsky
manager
Anna Maximova

The culinary crossword was built in the studio


© 1995–2008 Art. Lebedev Studio