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Vernost Kachestvu



Vernost Kachestvu chocolate bar packaging

Just as with candies, the words written on the boxes only say what’s inside. For example, “12 bars of milk chocolate with cinnamon”, or “six bars of bitter chocolate, 99%”.


The bitterest chocolate is produced in limited amounts (net weight 30 g)

Color coding was developed for the chocolate series. Moreover, additional coding was used to differentiate bitter chocolate bars from milk chocolate bars by embossing the packs of the former in silver and the packs of the latter in gold. A very insubstantial volume of foil is used for that.


A variety of sorts (net weight 108 g)

The new series of packaging for mini-bars was developed by overhauling the former design.

Release date: 26.12.2004

Cast:

art director and designer
Artemy Lebedev

Vernost Kachestvu Design Center

designers
Sergei Snurnik
Maria Tarasova
packaging design engineers
Konstantin Kolodko
Pavel Kliushnikov
managers
Tatyana Davydkina
Anna Belyaeva


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