Yandex “Buy Words” series of print ads

The series was designed for Yandex context advertising. Every page provides an illustration of some area of human life—a kitchen, a home, a city, recreation activities etc., with the number of times a certain object was searched for through the Yandex search engine within a month.

Art. Lebedev Studio devised the Buy Words slogan.

A floor coating retailer who has learned that the word “linoleum” is searched for 3,454 times a month, should embrace the idea of context advertising and take his money to Yandex.

Office

Recreation

Kitchen

Home

City (double page)

Hangout