• Graphic design
  • Pragmatic
  • Corporate Identity   Website  

    Pragmatic corporate identity

    Overview   Process  

    Task: To design a corporate identity for the office supplies vendor.

    For over 10 years Pragmatic Express provides businesses with office supplies, equipment, and other goodies for normal functioning. Presently, the company starts manufacturing products under its own brand name, hence the need for an up-to-date corporate identity. We’ve created the Pragmatic logo, visual identity, and slogan.

    Logo with slogan

    During the design process Pragmatic Express got shortened to a brief Pragmatic, which is exactly what all business partners call the company, anyway.

    Release date: February 10 2011


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    Vladimir Pavlenko
    Sergey Fedorov
    Anna Golovina
    Vladimir Zotov
    type designer
    Taisiya Lushenko
    Sergey Rublev
    Katerina Andreeva
    Anna Ponomareva
    project managers
    Marina Tolstokorova
    Aleksey Luri
    Pavel Merkulov
    Set of corporate stationery

    The type helps the new visual identity to be easily recognized as Pragmatic's.

    Logo with a text block

    Corporate identity manual includes guidelines to insure consistency in the use of the logo, typefaces, colors, and stationery layouts, as well as product designs.

    Spread from the corporate identity guide

    We’ve decided not to limit Pragmatic style to a certain color, enabling customers to search for certain products with ease.

    The logo can wear any color

    The new style is instantly recognizable in a variety of formats and medias.

    Not your usual boring packaging
    Corporate tape

    The new product catalog was designed in our studio.

    Catalog cover reveals the contents right away
    Spread on terms and conditions
    Spread on paper

    Pragmatic corporate transport can be spotted from a good distance now.

    Vehicle design

    Irresistible attention magnet:

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