Corporate Identity   Website  

The making of the Pragmatic visual identity

Overview   Process  

First drafts.

pragmatic identity process sketches
pragmatic identity process sketches1
pragmatic identity process sketches2

Finding a promising concept.

pragmatic identity process img
pragmatic identity process sketches3

Testing it out.

pragmatic identity process sketches4
pragmatic identity process sketches5

Putting together the first presentation for the customer.

pragmatic identity process prez1

The client is concerned about the metamorphosis with a copybook, so we get back on track.

pragmatic identity process logo2

Pushing the idea to its limits.

pragmatic identity process logo2 var

Second presentation.

pragmatic process prez2

The customer believes it's too busy, though he does like the general direction.

Sketching packaging, vehicles design, and catalog.

pragmatic identity process pack
pragmatic identity process pack2

Deciding on a simple logo and getting ready to introduce it to the customer.

pragmatic process prez3

Rejected vehicle artwork.

pragmatic process car

Order a design...