The making of the cover for Persuasive Writing: How to Harness the Power of Words

Overview   Process  

Trying to harness the power of illustrations.

pretext frederick process 01

The customer does not find it persuasive enough.

pretext frederick process 02

Thumbnail number nine gets chosen by the customer. Developing the sketch into a finished image.

pretext frederick process 03

Art director: The pen is defective, it shouldn’t be split at the end like a crane beak.

pretext frederick process 04

Finishing up the illustration and the back cover.


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