Pulkovo is the only passenger airport in Saint Petersburg operating since 1932. In 2013 it handled nearly 13 million passengers. To serve a growing number of passengers, a new hi-tech terminal was opened on December 4, 2013. The Studio designed a navigation system, graphic visual identity and easily understandable signs that help passengers navigate the terminal which spans over one hundred and forty six thousand square meters.
Information boards, screens and signs are easy to notice
There are no unnecessary arrows and excessive graphic elements. The duplicated directions are indicated with one arrow.
Release date: March 14 2014
Sergey SteblinaIlya Makarenkov
David MinasyanYaroslav Bondarenko
Ekaterina FloydKonstantin Lazutin
Art. Lebedev Studio would like to thank Dmitry Rudenko, Ekaterina Kosheleva, Volker Wendefeuer and Johan Herter for their assistance with the project
Departure gates signs are three dimensional. Additional visual cues help passengers navigate the terminal.
Additional navigation elements are placed on large surfaces: walls, escalators, architectural elements. Passengers can see where to go before they get to a navigation stand or information panel.
The most important objects have icons associated with them. All icons and arrows are placed directly on the background—without additional layers and color blocks.
The eye-catching icons are created from scratch. People figures are drawn realistically. For the first time a disabled person is pictured not as a sad guy on wheels, but as a determined and energetic character.
Baggage carousels are decorated with simple and beautiful stands with numbers on them.
The signs between different levels and parts of the terminal contain additional information on your current location and the location of different objects. Passengers learn whether they need to go up or down straight away.
All texts are written in two languages.
Taxi stands are designed in compliance with the overall style. Official carriers can be recognized at first glance.
The new model of the scanner is accompanied with clear, explicit instructions.
The carry-on baggage check stations contain memos on prohibited items.
Pulkovo Airport navigation system will continue to develop.
© 19952017 Art. Lebedev Studio