The making of the Pushe product catalog templates

Overview   Process  

Receiving the project specifications: the catalog’s needed for the sales personnel at the furniture stores to assist the shoppers. The factory is growing, the product line is expanding and there will be a constant need to add the new items to the catalog.

Starting off by determining the concept and format. Exploring the idea of presenting each couch on a separate card. This way, printing and adding the new product cards would be a snap.

pushe catalogue process 01
pushe catalogue process 02

How cool would it be to print a couch picture on clear plastic to easily “try it on” at home?

pushe catalogue process 03

And the fitting slogan:

pushe catalogue process 04

Thinking on different ways to make the cards packaging.

pushe catalogue process 15

Then we’ll need a point-of-sale cards holder and, maybe, business cards.

pushe catalogue process 17

It just misses a human touch. Let’s pick a couch and place some characters on it.

pushe catalogue process 06

Let’s tone them down to pale and almost see-through for the furniture to get the main focus.

pushe catalogue process 09

Instead, why don’t we use a clear packaging and place our characters there?

pushe catalogue process 07

Doesn’t sound cool. How about forgetting the cards and sandwiching tracing paper sheets between regular catalog pages?

pushe catalogue process 08

The production cost would be too high and it also would make the page turning tiresome. The less is more wins. Checking out how the cards look sitting on a table or held in hands, will all the elements fit in comfortably? They certainly will.

pushe catalogue process 10
pushe catalogue process 12

Couches which open like a book will be printed just that exact way on a card. The ones with an extension sliding out from underneath will have a card with a sliding tab at the bottom.

pushe catalogue process 13

Individual cards are ready to dress up the store as a festive garland while the full set is easy to hang down from a door knob.

pushe catalogue process 19

Presenting to the customer. They like it. They like the concept, they like the characters. The only thing they do not like is the printing house production cost.

Initiating the drawing process: a little scene per couch.

pushe catalogue process 22

In the meanwhile, roughly laying out the catalog.

pushe catalogue process 23

Designing the table of contents.

pushe catalogue process 71
pushe catalogue process 72
pushe catalogue process 73
pushe catalogue process 74

Discussing with the customer an option to produce a mammoth table-top catalog on rings instead of binding to, again, allow for the new additions to be seamlessly inserted. In this case, we would need a tab system similar to note books, not a table of contents.

pushe catalogue process 75

Meanwhile, a photogrpher travels to Ryazan to take pictures of 20 couches from various angles. As a result, the customer receives a photo shooting manual to assure all future images look consistently.

pushe catalogue process 29

The first round of images is discussed and partially approved. Keeping on drawing. Obviously, not all of it would make it to the final product.

pushe catalogue process 64
pushe catalogue process 66
pushe catalogue process 65
pushe catalogue process 68
pushe catalogue process 69
pushe catalogue process 76
pushe catalogue process 70

At the same time, building a grid, selecting the dimensions, typesetting.

pushe catalogue process 77
pushe catalogue process 78
pushe catalogue process 79
pushe catalogue process 80
pushe catalogue process 81

The bottom of the page does not satisfy. Changing the page format to a square.

pushe catalogue process 82
pushe catalogue process 83
pushe catalogue process 84
pushe catalogue process 85
pushe catalogue process 86

A this point, the customer specifies that they plan to give these catalogs to their shoppers. Shrinking it down to 7.9″ (20 cm) square to make it fit in a purse. Re-sizing the photographs and making alterations to the grid.

pushe catalogue process 87
pushe catalogue process 88
pushe catalogue process 89
pushe catalogue process 90

Selecting the best spot to place the blueprints, schematics, and technical specifications.

pushe catalogue process 91
pushe catalogue process 92

Designing the half-titles.

pushe catalogue process 37

Now, all attention to the cover. Starting with thinking through the text part.

pushe catalogue process 39
pushe catalogue process 40
pushe catalogue process 41
pushe catalogue process 42

How about an upholstered cover?

pushe catalogue process 43

Everyone loves Pushe.

pushe catalogue process 44

No, we need more ideas.

pushe catalogue process 46

Star couches.

pushe catalogue process 49

Connect-the-dots game.

pushe catalogue process 50
pushe catalogue process 51
pushe catalogue process 52
pushe catalogue process 53
pushe catalogue process 55

A couch for any occasion.

pushe catalogue process 57

And finally, a couch made of couches.

pushe catalogue process 58
pushe catalogue process 59

Simplifying the shape.

pushe catalogue process 61

Looking for the right perspective and reassembling the image a few more times.

pushe catalogue process 62
pushe catalogue process 48
pushe catalogue process 45

Order a design...