Alpina Plast uses the Qubo-3 brand to produce exercise and massage balls, balance disks and cushions. The studio created the logo and a corporate identity for the brand, as well as packaging for the YoQu Ball cushion.
A three-dimensional logo with a gradient
A simple and light logo in the shape of the letter Q reminds of the natural process of cell division while the superscript 3 accentuates the allusion to three dimensions. Rounded letters are associated with the shape of a ball, a clear and airy color symbolizes the health benefits of using Qubo-3 products.
YoQu Ball balance cushion
Corporate identity guidelines, as well as principles of composition and packaging assembly are given in the brand book.
The brand book opening with corporate colors
The opening on inappropriate ways of using the logo
YoQu Ball cushions are packaged in a cloth pouch and a handy cardboard bag with handle in the shape of the letter Q from the logo.
The brand book opening with the design of the cardboard bag
YoQu Ball packaging
Release date: November 25 2013
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