Logo, corporate identity and packaging for Qubo-3 sports equipment

Overview   Process   Real Life  

Task: to develop a logo, corporate identity and packaging for a line of sports equipment.

Alpina Plast uses the Qubo-3 brand to produce exercise and massage balls, balance disks and cushions. The studio created the logo and a corporate identity for the brand, as well as packaging for the YoQu Ball cushion.

A three-dimensional logo with a gradient

A simple and light logo in the shape of the letter Q reminds of the natural process of cell division while the superscript 3 accentuates the allusion to three dimensions. Rounded letters are associated with the shape of a ball, a clear and airy color symbolizes the health benefits of using Qubo-3 products.

YoQu Ball balance cushion

Corporate identity guidelines, as well as principles of composition and packaging assembly are given in the brand book.

The brand book opening with corporate colors
The opening on inappropriate ways of using the logo

YoQu Ball cushions are packaged in a cloth pouch and a handy cardboard bag with handle in the shape of the letter Q from the logo.

The brand book opening with the design of the cardboard bag
YoQu Ball packaging

Release date: November 25 2013


artistic director
Artemy Lebedev
art director
Еrken Kagarov
Sergey Steblina
David Minasyan
Anna Golovina
type designer
Ksenia Erulevich
Lizaveta Romantsova
Jenia Filatova
Anna Potapkina
project manager
Natalya Moskaleva

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