Website Career

Raiffeisen Career identity

Overview
Task: to create an identity for an HR brand of a large bank.

Raiffeisen Career is a division of Raiffeisenbank that is in charge of attracting active and determined specialists to the company. The logo literally reflects the desire of potential employees to become a part of Raiffeisen’s team. The arrow pointing inwards forms the first letter of the word “career.”




The recognizable yellow and black colors as well as strict graphics make the logo an unmistakable sibling to the Raiffeisen logo. The arrow becomes an active graphic element that symbolizes constant movement, development, growth, influx of new people and acceleration of personal and professional growth of each employee.

Different color schemes are used for different target audiences. Young employees and student interns are green juniors. Pros got a rich red while front office workers live in a blue world.

Colors provide a noticeable contrast to Raiffeisen’s signature yellow

The Career colors are combined with Raiffeisen’s yellow only on a neutral gray background.


The signature dynamic arrows add drive to the office routine.


art director

  • Pavel Gerasimchuk

designer

  • Igor Gorelyshev

copywriters

  • Ivan Tikhomirov
  • Ksenia Lazareva

type designer

  • Taisiya Lushenko

typesetter

  • Yaroslav Bondarenko

editor

  • Anna Potapkina

project managers

  • Alina Bazhenova
  • Anton Milashenko
Made in 23 days